Google Ads VS Facebook Ads (Which Is Better?)

hey John Christina here internet marketer and tech entrepreneur and I've spent millions of dollars on both Google and Facebook ads and in this video I'm gonna be going over and comparing the pros and the cons the strengths and the weaknesses of each of these different platforms for advertising your business on I'm gonna go over a number of data points about each of these businesses and I'm also going to be comparing them on the pros and cons so you can figure out what's gonna be the best solution what's going to be the best fit for your business or before your startup to use to advertise let's get into this really exciting subject one I deal with all the time and excited to teach you about this let's get it [Music] hey John Crisanta here and I've been just marketing on Google and Facebook for eight years now it makes me feel old but I've been marketing on these companies for eight years marketing for my job I worked at an advertising agency started my own advertising agency and did marketing on these platforms for clients and now I market it for other companies doing affiliate marketing so I market companies on these and make money when the clients of mine make sales and I earn as much as five hundred to nine hundred thousand dollars a month doing advertising on Google and Facebook so that's kind of my credentials in how I understand this I spend over a hundred thousand dollars spend hundreds of thousands of dollars in ads per month and that's my experience base and I'm gonna be talking you about these two beautiful ad networks that I love and I base my business around but John I just I just want to know what's the best ad network to advertise on I just I just want to know what's the best just tell me this one or that one check this out so listen both ad networks reach billions of people anybody you want to reach you can reach through both Google and Facebook so there is no best but what I'm going to go about is they are both for in you might prefer one over the other we'll get into that shortly but first some statistics so first off Google companies and businesses and individuals spend 134 billion dollars a year on this isn't as of 2019 so a hundred and thirty nine billion dollars whereas Facebook is about half as big okay about seventy billion dollars was spent last year on Facebook ads so both ad networks are pretty big Google's a lot bigger but here's another interesting point which is we're gonna come up in the pros and cons is Google has four million businesses and companies and individuals advertising on Google whereas Facebook even though it's half the size has about double the amount of people advertising on it about 7 million people advertising on Facebook so two ad networks but as you can see a lot more advertisers on Facebook now what are the pros and cons of each of these ad networks now over here we have Google and the pros of Google is that a few things one it's easier to scale ok Google for a number of reasons it's easier to spend lot higher sums of money using Google right than Facebook and you can grow that advertising much quicker ok for various reasons basically Facebook has all these manual review limits and whatnot you're usually limited to spending a certain amount of money per day based on whatever I won't go into it on Facebook Google if you're spending $100 a day and you're making back $200 a day you can scale that really quickly to $20,000 a day so you're making $40,000 a day just a lot easier on Google another plus about Google is ad approval is a lot easier so depending on what you're advertising you'll be able to get away with making stronger claims talking about more benefits and just really just marketing a little bit more aggressively than you would be able to do on Facebook ad approval happens faster on Google more ads get approved it's easier and also there's less competition on Google as you saw it's twice as big but has half the number of advertisers so the competition is about twenty five twenty something percent of what it would be on Facebook relatively speaking everybody and their mother and their dog is talking about advertising on Facebook that's the hot thing to do but less competition means lower costs as well on Google so that's a pretty interesting thing to note now why would you advertise on Facebook okay we see a lot of pluses about Google well the targeting is a lot easier you don't have to know as much about marketing to target in fact Facebook doesn't even recommend you do targeting anymore they they recommend you just let the ad run and their algorithm is so good they can figure out who is interacting with your posts they can figure out what your advertising they analyze your webpage and they just serve your ad to the most interested people and they keep optimizing your audience for you which is just absolutely magical now one of Facebook's core tenets when it began was making the user experience as beautiful as possible and again they were optimizing around shareholder value and their shareholder value was based on usage and attention now as a more mature company Facebook is focusing on the user experience for its advertisers which is why it's so focused on gaining new advertisers and making it easy to do advertising on their platform that's why they focus so much on this targeting because targeting can be can be hard to figure out I'm just gonna be best served by your ads is it gonna be moms or veterans or truck drivers or you know senior citizens it's kind of hard to figure it out if you've never advertised before and Facebook has just taken such a detailed role in figuring out how to take as much work off your plate as possible but they've just made it so easy to advertise they've made it so easy to find your target market it's absolutely beautiful so that's one of the major pluses and as an organization that's what Facebook optimizes around now so they're working to make it easier for everyone to advertise which makes it really now in the same strain they've made ad creation very easy you can literally just put in a website and Facebook can figure out an ad for you it's very easy the process is just so simple you know you create an ad for Facebook and it can show up on Instagram it can show up all over the place very simply so ad creation is easy and last but not least once again we're talking about targeting here their AI is just on point Facebook has the most advanced artificial intelligence there is in figuring out who your target market is who is going to be interested in not only seeing your ads but buying from your ads because they use both click-through rate data view data and conversion pixel data to optimize everything about it it's set it and go and Facebook does most of the figuring out for you sort of makes sense why Facebook is so popular right they've just made everything so much easier now let's get into some of the the negatives the downsides of using both of these ad platforms to promote your business or start a business now the negatives of using Google to advertise is their user interface okay that's what UI stands for you I user interface their user interface is kind of clunky there's a lot of options there's no clear direction of exactly what to do for people who are just beginners there's so many options it can be very overwhelming I teach very in-depth how to do AdWords or Google Ads in my training course in my six-week training course which goes over how to do affiliate marketing with paid advertising if you want to learn more about that check out the link below and check out some of these testimonials from some of my most successful students hello guys my name is going to do a quick video review of young Christina super affiliate course by far the best course or about how to make sales in any market with any medium ever okay because this course is about the fundamentals of business okay it's about how to make good ads put in the right message and put a high end author so you can become rich okay and the course is all it's all about that is about the system that works in any in three in e-marketing doesn't matter is going to work forever okay it doesn't matter that Facebook goes away that you do goes away it's it doesn't matter at the end of the day or or we are going to do is making a an ad putting the right message with it right over and we are going to make money no matter what happens into the world economy okay so the course is all about that how you can make money online it doesn't matter a medium okay it doesn't matter the author is all about the fundamentals and you can start any business or any business and make sales because that's the course okay is making the ads the message and the offer and that's why you have to be in this course really really recommend ten out of ten go hi my name is Georgina Herman and I'm from Queensland Australia and I just want to briefly tell you about this really awesome gem of a program that I came across a short while ago it's called internet jet set and its creator is John pastan II now personally I'm unemployed at the moment I was my mother's full-time carer for quite a number of years but mums now moved into an aged care facility so I'm out looking for work and I've also been looking for some work at home opportunities which is how I came across John's program now I watched some of his videos and I was really impressed John comes across incredibly genuine and it's obvious that he sincerely wants to help people learn the skills to be successful in this line of work after watching his videos and and reading his web page I decided to jump in and join the program and that was about a week ago now and let me tell you I'm very excited I'm very excited the program is teaching me the skills to build a really solid foundation whereby I'll be able to generate numerous income streams I'm learning affiliate marketing for Facebook Twitter writing blogs writing good articles there's all sorts of valuable information there so you know I suggest check out John's free videos on on YouTube have a look at his website you know read the articles on there and then take the plunge I seriously don't think you'll regret it because I know that I haven't I'm very excited about this Thanks hi my name is Jeff Jackson I'm a customer of junker Stein I have going through his training program now and one of the things that hesitated me on getting it started with this program is the fact that the support I bought other products before weren't able to make them work but one of the difference here is that he actually does support the actually aunt answers your questions every Friday to be able get one-on-one support and even goes beyond the call of duty to make sure successful and I've used the pre-sale landing pages and they've actually generated conversions I'm running ads I'm paying for traffic and converting so I'm looking forward to a successful program do the training that I'm getting so if you're on the fence you should really jump in and make it happen the other downside of Google is they're targeting so they don't have the advanced AI targeting that Facebook has I mean Facebook's far above and beyond of any company in this space once again so many targeting options you can target by placements you can target by keywords you can target by topics you can target by interests you can target by demographics there's just so many options that it's a bit overwhelming and trying to understand which option is gonna work better what works better custom intent audiences or custom intent topics or keywords or broad keywords phrase match keywords exact match keywords it's just overwhelming and it's changing right everything always changes and their algorithms so it's just hard to get a read on what's working best so you have to be really skilled you have to really have good education to be able to understand how to fully utilize Google Ads and that's also a reason why there's less advertisers because in order for a small business which typically doesn't have a marketing professional on their team small businesses aren't able as much to advertise on Google it's just a little more difficult for them where small businesses your local flower shop your local auto detail store can totally advertise themselves on Facebook Facebook figures it out for them and makes it really easy now let's get into some of the cons of Facebook so some of the cons are we talked about it before competition there's a lot of competition on Facebook in fact there's about four times more competition on Facebook than there is on Google so you are competing with more people which in turn leads to more banner blindness and also higher cost so the costs are just a bit higher on Facebook because of the increased level of competition you have so many people on there you know you have 50 different companies competing to sell the same product to the same people now the other negative about Facebook is ad approval and this is a major one because they don't allow a lot of industries to advertise Facebook prefers bigger brands or they prefer hyperlocal companies so getting an ad approved on Facebook can just be a nightmare and they even ban accounts they ban advertising accounts they disapprove lots of ads it's just a nightmare to get advertising on facebook you say the wrong word you want to promote a weight loss product and you say weight loss in the ad your ad will be disapproved and your account may be banned just by saying the words weight loss so ad approval is a serious issue having ad account shut down is a serious issue it happens it's nature of the game if you want to do Facebook you know what I advise people to do is be really safe in your ads if you're advertising on Facebook or be prepared to go through a couple ad accounts it's not a big deal no harm no foul but you might have to go a couple ad accounts so these are the pros and cons of Facebook John can you just like summarize everything in just one sentence like it's the best place to start so if I were really boil it down and like which is the best ad Network for your business if you're just starting out I would say Facebook is the best place to simply get started if you're advertising a business you have to understand that your ad accounts may be banned you make it adds if disapproved that's the nature of the beast but Facebook is gonna be much easier for the beginner because that's what they focus on they focus on making it easy to advertise the targeting that you interface everything if you have a business and you're looking to grow it further Google is the best place to scale I actually advocate within my training course I think Google is a better place to get started if you have the knowledge if you have the skills to utilize Google Ads ok Google also encompasses YouTube ads it also encompasses ads on Gmail and again you reach billions and billions and billions of people with Google so I'm a big fan of Google I personally prefer Google but in terms of best place to start over all given just assuming that you're just a complete beginner I would say it would be Facebook so if you enjoyed this video let me know where are you gonna get starter you're gonna get start on Google are you gonna get start on Facebook type in your answer below also let me know if I spoke a little too fast about these subjects and you'd like a little more detail or if I spoke too slowly about them you'd like me to get through the material quicker or feels just right type that and down and below because I want to understand ultimately I'm here to serve you I'm here to help you make money I'm don't make much ad revenue from YouTube that's not my goal here my goal here is to help more individuals have what I never had which was an education in how to do online marketing so let me know in the comments below subscribe to the channel click the notifications button because I do live Q&A sessions every now and then and I release videos every single day teaching you how to do marketing how to make money how to use marketing to make lots of money so looking forward to seeing you in future videos and if you're so interested also join one of our communities we have a discord chat channel so you could chat with people in real time share knowledge we have a subreddit Aurum and we also have a Facebook group where you can interact with other individuals that are doing marketing I get to quadrillion messages per day from people asking me who can you be my mentor can you like can you like scratch my back and like tell me I'm a special snowflake I can't do that right I'm trying to build a community here if we all help each other out we'll all grow faster because you know frankly in my free time you know I'm spending it with my wife I'm spending with my kids or I'm going out surfing or something it's not gonna be answering messages this is what I do for free so I hope you can respect that leave a comment below if you have any questions talk to you soon