How To Use Pinterest To Grow Etsy Sales 101 – Get More Free Traffic In 2023!

hey there I'm Anastasia are you struggling to make sales on Etsy it's probably because you need more traffic to it Pinterest is one of the top free traffic sources for Etsy Sellers and I'm here to show you how to use it whether you are new to Pinterest or just need a refresher hit that subscribe button and let's get started Pinterest is a visual search engine where users search for inspiration or products to buy by creating pins for your Etsy products users can easily find them they can click on them and then purchase your items this video is beginner friendly and here are the steps we will go through together today one optimize your Pinterest profile for Etsy store second do keyword research for your boards and pins three create Pinterest boards 4. design and publish bins and then we will look at how we can set up your pinning schedule so our step number one is optimize using your Pinterest profile for an Etsy store and all you're gonna have to do is just go to business.pinterest.com page because you want to create a business account on Pinterest and then click on the sign up button in the top right corner and just use your email address your password and click create and voila everything is ready okay so you actually need to submit some data and you'll just need to add your profile photo here and answer a few questions here to for Pinterest to let them know what your business is about you can actually skip some of the steps some things are not skippable but whenever you can skip you can skip now because then you can come back later here and in the account settings change any of this by the way if you created a personal account on Pinterest you can also convert it to business account and you should do it because first it's against Pinterest terms of service to use your personal account for any business activity and second base business account is actually free to use just like personal and also with a business account you will get access to detailed analytics on your pins and Boards so that you can track your success on Pinterest so here we just need to say since we're making it for an Etsy shop that we are an Etsy shop over here you can tell them what exactly the platform is you can say whether or not you're interested in advertising or you can just say I'm not sure yet whatever option you choose here doesn't really matter we can say showcase your brand and it will bring us to our profile settings now let's make sure you are ready to rock on this platform optimizing your account is key because the more information you fill out the more followers you will attract and the higher you will rank on Pinterest and first up let's talk about your profile cover it's this Banner over here don't you know which size it should be well no worries I've got the inside scoop from Pinterest so it should be in the aspect ratio of 16×9 so let's go ahead and create it in canva if you never used it it's a free graphic design tool with lots of templates and you can start a free account using my link anastasiablogger.com canva so it doesn't have to be a fancy Banner what's important for us is to include something that helps you show your brand so what I did is just do I did a search for 16×9 wedding presentation and I submitted actually some color pink and I found this presentation over here so this one is the right format uh 16×9 the what that's what we need and it has about 10 different pages so I can select some some of them and what I did here I chose one of them this one and on the image itself um I changed a few things I just changed the text I added my like the made up Instagram uh username for this account um I made um basically here the brand itself wedding design school and I also suggest that you add actually the link to your Etsy shop right here in the banner so that users can also search for it if they don't see it in any other way if they don't see how they can get to it from your profile in another way and once you created this thing in canva you can click download save it as a PNG and once you downloaded it to your computer you can upload it to your profile over here right the next thing we want to do is work on your profile picture so here you can use either your personal photo or if you have an established brand you can use your logo as well personal photos works well as well because basically you're showing people who is behind the brand like the real person behind the brand it works fine as well now here this is the profile name and we want to add more keywords here so that we can rank for this keywords on Pinterest and to change this we'll need to click here on the settings so you go to the profile click on this Arrow or on this little icon looking down and then go to settings and here in the account settings you will add any keywords in the profile name you want to have in addition to wedding invitations you might want to have something like in our case I already made in a separate file so it will be wedding design school so I will use the actual brand for people to remember and then wedding in invitations and then another thing is this about field it will be right under the name under the profile name and this one allows us to add a little bit more text and you want to add a little more a variety of different keywords I also wrote this one in advance and here you will see that I just wrote we're expert in weddings and Bridal stationery specializing in classic and rustic wedding invitations boho style and elegant floral wedding invitations now this is a very common question I get how you can claim your Etsy store because maybe if you've seen on my Pinterest account I have as a main anastasiablogger.com and it's a verified domain so how can you do it with an Etsy store if you go to claimed accounts unfortunately right now we just have these two options website and the Shopify store and the Shopify store will be verified through a Shopify app so it's a an app developed in Partnership between Pinterest and Shopify together we used to have Etsy as a as an option here but it's not an option anymore so it means that you don't need to verify anything now does this mean that you cannot get rich pins on your account working anymore not at all Pinterest has a great integration with Etsy platform by default so that means all your pins that are linked to Etsy product pages will be reach pins automatically and you don't need to verify your Etsy shop again to have this product Rich pins with your product titles descriptions and prices attached to your pins to be shown on your pins automatically as soon as you add your destination link to an Etsy product page Pinterest will generate a product Rich pin automatically now step number two let's do some keyword research for your boards and pins so that you have a list of keywords you can use in your board titles in European titles and so on the first and the easiest way way you can do it is just by using search bar on Pinterest you'll see