How To Use Google Ads 2021 | STEP BY STEP Google Ads Tutorial [FOR BEGINNERS]

[Instructor] In this video,
you're going to learn exactly how to set up your first
Google ad step by step. So let's dive right in and create our first Google ads campaign. First, we're going to click
on Switch to Expert Mode so that we get full control
over our new campaign. Then Google wants to give us some guidance by asking for our campaign goal. However, we're going to click on, Create a campaign without
a goal's guidance. By choosing this option, we keep full control over our campaign. Then we have to select a campaign type. In this video, we're going to create a Search campaign using simple text ads. Those are the kind of ads you see when you search for something on Google. Later in the video, we'll define exactly what search keywords we
want our ads to show up for. Now we can determine what should happen when somebody clicks on our ad. As an example for this video,
we're going to create ads for an online store
selling standing desks. So we wanna get new
visitors to our website. So we're gonna type in the
URL of our online store. Then let's click CONTINUE. Now we have to define our
general campaign settings that will apply to all of the ads inside of our new campaign. So let's give our campaign
a name that reflects exactly what we are advertising. Then on the next step, we wanna make sure to deselect Display Networks. This is really important
so you don't waste money on useless clicks. You can leave to Search
Network enabled if you want to, but I like to turn it off in the beginning so my ads only show up on the
standard Google search engine. Then we're going to click
on Show more settings. Here you can define a start
and end date for your campaign. So if you don't plan on regularly checking
your Google ads account, I recommend to set an end date so Google doesn't keep
charging your credit card if you forget to turn off your ads. If you only want your ads to show up at a specific time during the day, you can define your ad schedule here. Now let's move on to
targeting and audiences. You wanna make sure that
your ads will only be seen by people who are your ideal customers. So let's click on Advanced search to find the locations
that we wanna target. You can go really broad
here or really narrow, depending on your target audience. Let's say we ship our
products only to the US, so we're just gonna select United States and then click SAVE. Then we're gonna click on Location options and change the target from
presence or interest to presence. This will make sure that our ads will only be shown to people who are actually physically
located in the United States. For languages, we're just gonna select a language of our customers, which in our example is English. We're going to skip the audience tab because we don't have any audiences yet that we can remarket to. So let's move on to budget and bidding. First we have to decide on
the currency that we wanna use to pay for our advertising costs. Then we have to decide on
our average daily budget. So let's put our daily budgets to $10. This will tell Google
that they're not allowed to spend more than $300
per month on this campaign. 30 days in a month times
$10 average daily budget. Google will then try to
figure out the best times to show our ads. So sometimes it might spend
more than $10 in one day, and sometimes it will be less than $10. But with the average daily budget at $10, we will make sure to not spend
more than $300 in one month. Of course, later on, we can always come back to this campaign and change all the settings. Now let's look at bidding. Those settings will define
how much you're willing to pay for one click on your ad, and also your bidding strategy. If you wanna know exactly how the Google ads bidding system works, I highly recommend to watch my
detailed Google ads tutorial, where I go a lot more in-depth. I leave a link to that video down below in the video description. To start off this campaign, we're gonna leave the focus on clicks, and set our maximum cost
per click bid limits to $1. I also recommend to set
up conversion tracking using Google Analytics, so later you can change
your bidding strategy to maximize your conversions. I leave a tutorial in
the video description that'll show you exactly how to set up conversion
tracking using Google Analytics. Then let's move on to ad extensions. Ad extensions are very useful because they make your ad larger in size so it takes up more space in
the Google search results. This usually results in a
higher click through rate, which also increases the
quality score of your ad. Having a high quality score, lowers the price that you
have to pay for each click. So we definitely wanna use Ad extensions. For this campaign, we're going to add four sitelink extensions
that lead to different pages on our online store. We're also gonna add
some collard extensions. Google will not always show
all of your extensions, but you still should add them
because if they are shown, it will increase your click-through rate because it takes up more
real estate on Google. So let's now click on SAVE AND CONTINUE and move on to the next step. Now we are at the ad group level where we can define the search
terms also called keywords that we want our ads to show up for. I recommend to dedicate one
ad group to one keyword group, so that we can make our ads as relevant as possible for our keywords. This strategy will make sure that we get the highest
quality score possible so we get the best place on Google and pay as little as
possible for our clicks. So for example, in the first ad group, we're going to target the
keyword standing desk. So that's what we're
gonna call our ad group. And then we're going to define
our keyword match types. The keyword match types define what combination of our
keyword group standing desk will trigger our ad. First, we're going to use the exact match by putting brackets around our keyword so that whenever somebody
exactly types in standing desk, our ad can show up. Then we're also gonna use the phrase match by putting quotation
marks around our keyword. That way, whenever
somebody types in a phrase including our keyword standing desk, our ad can also show up. And then we're also gonna use the so-called modified broad match so that our ad will also show up when people use the word
standing and the word desk in the phrase that the
type in the search bar. If you wanna learn more
about keyword match types, then check out my complete
Google ads tutorial, you'll find the link in the
video description below. Now we are done setting
up our first ad group. So we can also start another ad group for a different keyword. Let's now go for the keyword
height adjustable desk. And we're gonna use the same
match types like before, but now apply to the keyword
height adjustable desk. You can continue this process
until you've created ad groups for all the main keywords
that you'd like to target. However, later on, you
can always come back and add more ad groups and keywords. Once finished, we're going to
click on SAVE AND CONTINUE. So now we are at the ad
level offer campaign, so this is where we create the
actual ads for our ad groups. The ads that we're gonna create here is exactly what people will see when they type in our targeted keywords that we have just defined. So let's create our
first ad for the keyword and ad group standing desk. We're going to add three
headlines to our ad, and we're gonna make sure to include our keyword standing desk to make sure our ad is
as relevant as possible to our target search term. The display path is what's shown to people when they see the ad, but it's not where people will go when they actually click on the ad. So we can also use this path to make our ad more
relevant to our keyword. So we're just gonna type in standing-desk. Then for the ad description, we're also gonna use our
keyword once or twice, and we make sure to use up
as many characters as we can. That's because we want our ads to take up as much real estate as possible to boost our click-through rate. On the right side of the screen
you can also see a preview of what your ad currently looks like on mobile and on desktop. You can now create more
ads for the same keyword by clicking on DONE AND CREATE NEXT AD. I recommend to create three
different ads per ad group to find the ad that works the best for your specific keyword. Then you can move on to the next ad group, which in our example campaign here, would be to create three different ads for the keyword height adjustable desk. Once we're done creating all
the ads for your ad groups, click SAVE AND CONTINUE. Google will now review
your ads and activate them if everything is set up correctly. If you wanna see a more
in-depth video on Google ads, then make sure to watch my
complete Google ads tutorial that you see on screen now. Also, if you found this video helpful, I really appreciate it. If you'd clicked that thumbs
up button below the video, that would really help me out a lot. Don't forget to subscribe to the channel and I look forward to seeing
you in the next video.