Today you're going to learn copywriting techniques. This is a chapter from Ray Edwards' book “How to Write Copy that Sells”.
➡️ Get traffic to your sales messages:
What is copywriting?
Copywriting is how you turn visitors into customers and boost your sales.
Today you will learn:
How to write copy that sells
Without being salesy, sleezy, or cheesy
A paragraph from Ray Edwards book
Became an instant classic
Ray kindly gave his permission
I will read the first chapter
This is part 1 of 2
Drive traffic to your offers
Chapter 1 in a nutshell:
If you can write copy, you can write your own paycheck
First you need to know your big idea
Example:
Any [YOUR AUDIENCE] can [SOLVE THEIR PROBLEM] by using [YOUR PRODUCT], because [HOW IT SOLVES THE PROBLEM].
When Copywriting fails
Then, to sell more, P.A.S.T.O.R
The P.A.S.T.O.R Copywriting framework:
“P” is for person, problem, & pain
“A” is for amplify & aspirations
“S” is for story, solution, & system
“T” is for transformation & testimony
“O” is for offer
“R” is for response
What to do next:
Write or rewrite your current sales copy
Use the P.A.S.T.O.R formula
In part 2: Specific outline for writing a sales message
#copywriting #marketing #sales
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