How To Sell On Live Streams | 8 Steps To A Perfect Webinar
hey guys welcome to silicon valley girl this week i had a live stream a webinar where i sold my course and uh so far we've made 67 577 in sales and this is the whole timeline we're still here so we have a couple more things that we could do so i'm hoping we're going to get to 100k from a single webinar and when you hear these stories like i've recently heard there was this girl who launched her course on teachable and she was able to make a million in less than 60 minutes when you hear stories like this and you think oh maybe i should just go live and i will make that kind of money unfortunately this is not the way it works it might work for someone but when you're selling during a live stream there's this whole process behind it and in today's video i'm going to show you behind the scenes i'm going to go through every single step that i had to take in order to make this amount of money uh during a webinar and i hope you're gonna learn a lot from this class this is like a marketing mini class so if you're interested watch this video up to the very end and i hope it's gonna help you double triple quadruple your revenue from your next live stream so first of all of course you need to have a product that you're going to sell a lot of people are starting to produce their own courses so number one is the product and it has to be amazing you have to love it because this whole journey is a lot of sales a lot of people tell me marina i don't like selling this is not what i do the thing is there are two things why you might be afraid of sales your product is bad which is the worst thing this is a good thing that you're afraid to sell then because your product has to be something amazing something that transforms people's lives and when you believe in it it's really easy to sell second you might be afraid of negative feedback like people are gonna think oh my god he's too salesy but if you're afraid of negative feedback there's something there's this phrase that completely changed my mind like i was also like i don't want to sell because you know if the product is great people will find out about the product themselves uh it doesn't really work that way in a way we're in a world where there's so much information that we get every single day this is not the way it works so i told myself marina when your daughters grow up and they get accepted to harvard and you tell them sorry guys you can't go there because mommy was afraid to sell yeah of course i can tell them like go get a scholarship etc but when i think about making money i think about my kids future and i think about amazing things i can afford like amazing education and again selling is spreading information about your amazing products if the product is amazing i don't see anything bad in selling the product then after you have a product a course ideally you have a launch date like you have to prepare if you're like oh you can buy anytime starting today it's not interesting people like to follow the journey and of course you have to have some kind of audience maybe it's 10 people 20 people and it could be an email list it could be on instagram it can be on discord group it can be a small youtube like whatever you have you start building your audience here so for example you decide that your launch date is in two months so you have two months where you tell people what's going on with your product how you prepare like document every single step this is me talking to my team on zoom and we're discussing how many classes we're going to have this is me buying this outfit because i want to be beautiful in the classes that i'm recording for this course this is me chatting to this amazing professional who's going to be a part of my course like document every single way and make your potential customers know about what's going on behind the scenes no matter what kind of business you do i think live stream like a live presentation is the best thing you can do to launch a product like we all know apple's presentations they're iconic even for a small product for a course a launch is something i realized sells a lot better because for this course it used to be evergreen like you could buy at any time and we realized first of all there is no community feeling second the sales are smaller so we decided that we're gonna do launches and this is a great excuse to have this amazing event it could be even offline if your audience is local somewhere then an offline thing is even better but if you think that livestream is a solution and the best solution is the best solution for me then i highly recommend researching restream it's a platform for live streams that is sponsoring this video the main thing about this platform that it allows you to stream to 30 different platforms at a time so you go live but then you have a youtube channel maybe you want facebook live and all of those platforms you can go live on them simultaneously which means the audience that attends your webinar is a lot larger and you don't have to worry about live chat using restream studio you're able to read and reply to messages from multiple streaming platforms on one screen using restream studio you can create high quality live streams with full hd and stereo sound restream studio enables you to invite up to 10 guest speakers experts or co-hosts customize your stream with overlays logos and backgrounds like whatever i'm doing right now drawing with ipad this is by the way my strategy for every webinar we would have a deck that i would upload to notability uh in order to be able to draw on it and i will just have it as overlay on my webinar so you will see me on the one side and a deck on another it also allows you to play recorded videos pre-rolls at any moment while streaming it will make your live streams look a lot more professional and you're gonna be standing out in the market you can schedule the date of time of your live stream so your viewers can set reminders or can stream pre-recorded videos so basically you can have one live stream but then you can create events for people to watch this live stream again this is maybe because they're in different time zones or you want more people to watch this live stream because you see that it's converting really well this is what i call auto webinar or just a webinar that is pre-recorded but they can attend it at the same time with other people which means that you can basically make money when you sleep the link to restream studio would be down in the description box below alongside with a special discount for silicon valley girl subscribers check it out for your next live stream and this i call it the whole warm-up process the longer it is the better like for this webinar that we have here the warm-up process was 30 days and in these 30 days i was documenting that you know i just hired this team who are going to help me with marketing i showed them behind the scenes how i'm preparing for the course i show them how i r